Contact us

Construction Industry Marketing

OBSESSED WITH CLOSING DEALS

We enhance construction industry marketing by bypassing expensive bidding platforms and focusing on direct, quality customer contacts. With our help, you get a predictable flow of leads without unnecessary intermediaries.
Start Selling
Book a Free Analysis

We are experienced professionals in construction industry marketing

At Resaco, we have seen many times the problem in the construction industry where a company's lead generation is 100% in someone else's hands. Either the entire production is sold to a few regular customers, you pay a commission to a competition platform for every won contract, or you buy expensive leads from comparison sites.

This is a dangerous strategy, because:

  • You are forced to compete on price alone. The platforms commoditize your service - quality doesn't matter when the cheapest price wins.

  • You don't own the customer relationship. The platform owns the customer data and manages the communication. You can't build your own brand.

  • Every commission directly reduces your margin.

Own, effective digital marketing is the only way to build a channel that you own 100% yourself. It produces higher quality leads directly to you, without intermediaries and commissions.

Start Selling
Wirmax logo
Prima logo
Take customer acquisition into your own hands and turn platform commissions into better margins. Book your free analysis today!
Book a Free Analysis

Does digital marketing work in the construction industry - and how does it generate sales, not just traffic?

If digital marketing feels like an expensive cost item that doesn't generate sales, the reason is rarely the tools. It's usually a sign of a strategy that hasn't been adapted to the construction industry's unique challenges. Here are the most common reasons and our solutions to them.
1.
How to get quality traffic to websites?
The finest website is invisible if it's hidden from Google. Results come when customer search (SEO) meets site content. Without targeted, expertise-based traffic, quality leads cannot come.
2.
How to win customers when the purchase process takes long?
If your marketing focuses only on "Buy Now" messages, you're already too late. An effective strategy builds trust in the "dreaming phase" (SEO, guides etc) and activates sales only in the "buying phase" (Google Ads).
3.
How are marketing results connected to completed sales?
Impressions don't pay bills. If marketing data is scattered, you're flying blind. The solution is unified measurement that ties every ad and click directly to quote requests and final sales.
4.
How to convince online about the biggest investment in life?
A mere image gallery isn't enough when the customer is looking for a risk-free process. Trust is built with authority: openly sharing references, certificates, and describing the entire process transparently. A sense of security is the best converter.
5.
How do unclear price estimates and hidden terms affect sales?
The customer isn't scared of price, but uncertainty. Aggressive sales drive away, but open transparency convinces. Radical honesty turns fear of hidden costs into trust and immediately weeds out those without a realistic budget.
6.
How can a local operator compete with big brands?
Don't compete on volume, but expertise. Big giants are generalists. With strategic digital marketing, a local operator can rise online to be bigger than their size as an expert in their special expertise and win exactly the right customers.

You get solutions from us that increases direct bookings and improve margins

You get from us:

  • Search Engine Marketing – customers find exactly your services, not your competitor's.

  • Conversion-Optimized Websites – fast, clear, and reliable web experience.

  • Advertising at Different Stages of the Purchase Path – reach customers at the right moment on the right platform.

  • Customer Journey Analytics – you clearly see what brings leads and what prevents them, so you develop your marketing based on facts, not guesses.

Start Selling
Core
Recommended for companies with an annual revenue of €2–3M
€ 2500
a month
FIRST STEPS TO GROWTH
A strong foundation for your company’s initial steps.
  • Lead reporting and analytics
  • Analytics and conversion tracking
  • Dedicated Account Strategist, plus SEO and advertising experts
  • Meetings with the Account Strategist, twice a month
  • Comprehensive strategy meeting once a year
  • Content production to build a strong foundation for organic visibility (1 piece of content/month)
  • Creation, optimization, and performance monitoring of paid ad campaigns (1 advertising channel)
  • Maintenance and updates: 1h (e.g., image swaps, minor element edits, etc.)
  • Advanced development at a separate hourly rate
Ask more about the Core package
Popular
Growth
Recommended for companies with an annual revenue of €3–15M
€ 4200
a month
GROW YOUR BUSINESS
Tools and support to accelerate your growth.
  • Includes everything in the Core package
  • Increased content production to create conditions for rapid growth (Total 2 pieces of content/month)
  • Creation, optimization, and performance monitoring of paid ad campaigns (Total 1–3 advertising channels)
  • Maintenance and updates: 2h total (e.g., image swaps, minor element edits, etc.)
  • Advanced development: 1–3h total
Ask more about the Growth package
Scale
Recommended for companies with an annual revenue of €10–50M
€ 6500
a month
SCALE TO THE TOP
Solutions for expanding your business.
  • Includes everything in the Core and Growth packages
  • Advanced data analytics
  • High-volume content production to scale your company’s reach (Total 3 pieces of content/month)
  • Creation, optimization, and performance monitoring of paid ad campaigns (Total 1–3 advertising channels)
  • Maintenance and updates: 5h total (e.g., image swaps, minor element edits, etc.)
  • Advanced development: 5h total
Ask more about the Scale package
For Enterprise-level clients, we build fully customized solutions based on company size, goals, and industry. Contact us, and we will design a package tailored specifically to your needs.
Book a meeting online

How easily cooperation with Resaco works

Free Audit
We don't just check your site, we show where your company's revenue is actually leaking. We analyze your current digital marketing state to find hidden growth potential.
Results-Driven Growth Plan
Resacologists build you an exact roadmap where marketing, technology, and strategy combine into one functional whole. We cut everything non-essential and focus only on those actions that ensure your competitive advantage and demand growth.
Lead Generation
Building
We get your websites, advertising, search engine optimization, and lead tracking in order to turn measurable demand into sales. Our goal is to build a tuned conversion architecture designed to close deals.
Results That Show
The result is a system that produces more direct bookings and less guesswork. We're obsessed with results that show directly in your company's margins.

Services

We cut the unnecessary noise from your marketing and focus only on what is essential for business growth.

Digital Marketing

We build demand. We are very interested in how much you sell. We build a system that takes a potential customer from the first Google search all the way to making a purchase.

Paid Advertising

Paid advertising is a short game. It is used to activate the quick wins of cooperation. With paid advertising, you reach customers when their buying process is underway. Doing it based on data is what brings the investment back exponentially. We build a report where you can see which sources the sales originate from and how much money spent produces a contribution margin.

SEO

Search engine optimization is a long game. It gives the customer value, builds trust, and helps you get into the comparison basket in the buying process. In the long run, the actor who owns the organic market is king—the actor who comes to mind first in any industry.

Websites

We also build websites by hand. A website is a storefront whose job is to help the customer and create conversions—meaning leads that you use to make sales. We make your website your most effective sales tool.

How properly done digital marketing works

Traffic
We take the necessary steps to grow your site traffic organically and through paid advertising.
Lead
We optimize your sales landing pages and conversion points to produce the maximum number of leads.
Sale
You forge sales from the increased lead volume with active sales or e-commerce. We support you in developing the sales process!

Four good reasons to do construction marketing right

1.
More Direct Bookings
Without brokerage fees and intermediaries. The customer is yours, not the booking platform's.
2.
More Margin
Up to tens of percent more on every deal.
3.
Better Customer Experience
Build customer loyalty and strengthen your brand.
4.
Data Stays With You
Utilize the latest technology, analytics, measurement, and automations in communication.
Take customer acquisition into your own hands and turn platform commissions into better margins. The choice is yours!
Book a Free Analysis

References

Each of our references is proof of our obsession with winning deals and maximizing our clients' revenue growth
More References

Resaco does digital marketing where there's need

Resaco is a sales-growing digital agency that works remotely and is ready to help you anywhere where more business is needed!

You get access to industry top experts with the remote work model - the team is formed from the best digital marketing professionals regardless of location.

Resaco's home is in Rovaniemi, but our team works from multiple locations and different countries, offering wide expertise and insight wherever our help is needed!

Digital Marketing Espoo
Digital Marketing Hämeenlinna
Digital Marketing Helsinki
Digital Marketing Joensuu
Digital Marketing Jyväskylä
Digital Marketing Kotka
Digital Marketing Kouvola
Digital Marketing Kuopio
Digital Marketing Lahti
Digital Marketing Lappeenranta
Digital Marketing Mikkeli
Digital Marketing Oulu
Digital Marketing Pori
Digital Marketing Rovaniemi
Digital Marketing Salo
Digital Marketing Seinäjoki
Digital Marketing Tampere
Digital Marketing Turku
Digital Marketing Vaasa
Digital Marketing Vantaa

Start Selling

Frequently Asked Questions - Construction Industry Marketing

Often within 2-3 months the first direct bookings grow, full impact in 6-12 months.

Both. Our solutions are scalable - we've run campaigns for both small boutique resorts and large chains.

Not always. Often optimizing the current site is sufficient, but we can build a new one if needed. Our sellers will look at your website situation during the audit.

Contact Us

Resaco’s 25 marketing and sales experts cover a wide range of competencies within sales-oriented digital marketing.

Through remote work, we bring together the world's leading digital marketing talent to build your dream team, regardless of your company's size.

We operate 100% remotely across 17 locations, five countries, and three time zones. You can find the contact information for Resaco’s team below.

"*" indicates required fields

© Resaco 2026
Resaco Oy

Visiting address
Hallituskatu 26, 2. krs
96100 Rovaniemi
Finland

Postal address
Evakkotie 48 A 5
96100 Rovaniemi
Finland

Business ID: 3259870-5
VAT ID: FI32598705
E-invoicing address: 003732598705
Operator: Apix Messaging Oy (ID: 003723327487)

Privacy Policy

Contact information

Olli Junes
olli.junes@resaco.fi
+358 45 671 7116

Tiia Lehtisalo
tiia.lehtisalo@resaco.fi
+358 44 096 1407

Resaco Oy

Linkedin
Instagram
TikTok

Boka en kostnadsfri analys

"*" indicates required fields

Book a free analysis

"*" indicates required fields

Varaa maksuton analyysi

"*" indicates required fields