These companies focus their digital marketing on short-term campaigning instead of increasing sales. Advertising turns into social media posting and continuous campaigning without a bigger underlying strategy – and worse, it doesn't boost sales.
You're likely not satisfied with your marketing results. Maybe you're tired of making excuses and want outcomes.
As marketing's purpose is to drive sales - how can those who don't answer for sales be responsible? This is why Resaco reports marketing results directly to the company's management, not just the marketing manager.
We'll get your company's sales on track with modern digital marketing. We focus only on marketing activities that increase sales. Our digital marketing is based on leveraging data and essential business actions.
For all other branding activities and social media gimmicks, you'll find 1,000 other marketing agencies.
That's why in many companies, perhaps even yours, familiar models are followed - they're stuck in the "print ad era" at a time when customers have fully transitioned online. You can notice this phenomenon by observing your own purchasing behavior.
Where does your own purchasing journey start? If you're buying a new bike, do you first walk into the local store to check the range, or do you go to Google and type in "bike" or "e-bike" (+ your city)?
To put it bluntly: the industry is full of jargon and fluff. Few business owners or top executives really understand the benefits of digital marketing because it's been made out to be as complex as nuclear physics. But worse, most digital marketers focus on doing the wrong things. They don't understand the client's business and measure impressions instead of results.
There are too many current performance metrics, and not all of them are relevant. Time spent on pages is measured regardless of the business, not conversions (e.g., leads, bookings, sales calls).
What happens if you do nothing? A lot of money is spent on marketing, but sales don't grow. They might even stall.
Operations become continuous campaigning and raffles. Campaigning signifies that means to increase sales are running low, and discounts have to be given. If you look at your competitors, many are campaigning. What could this indicate? Hardly effective marketing. None of Resaco's customers have ongoing raffles. Raffles destroy the brand.
The pandemic showed that companies that find their customers online predictably increased their turnover - while those who didn't, even went bankrupt. You can notice this by looking at the turnovers of the biggest online stores during the pandemic years.
When Moontalk started as a client with Resaco, they had tested traditional marketing measures with two different digital agencies. The customer acquisition path had been exhausted and was expensive. Websites did not generate leads.
At Resaco, we decided to choose a traffic acquisition model based on data and new audiences, which brought potential customers to sales-oriented landing pages.
→ Web page demand increased 4 times
→ Lead cost reduced by -60%
→ Leads from website visitors (conversion%) increased fivevold
"We are satisfied with the results. The operations have become more predictable, and the weekly, regular reporting is essential for us."
When you are our client, we at Resaco take primary responsibility for digital marketing. We do not begin a partnership unless we are entirely confident of success.
Together, we will choose the sales-critical metrics. You're in the driver's seat. Instead of gut feelings, all our actions are based on data. We succeed because we measure the right things and continuously test our actions.
At Resaco, we know that sales and positive cash flow are the oxygen and oil of a company. That's why, as a digital agency, we focus solely on increasing sales and exit valuation.
A company's valuation increases when sales and their trends can be measured, understood, and ultimately predicted. When you know yourself and your competitors, and you have the best tools at your disposal - you can't lose.
If you need brand clarification, we can find a thousand marketing agencies for your company - we don't do that. However, if you want to increase your sales – you know what to do.
We are not decathletes; we are the best at increasing sales in this field. As a leader, you don't have time to listen to trivialities. That's why we focus immediately on our first call on how we could boost your company's sales now.
If you have a stone in your shoe, what should you do about it?
How long do you want to continue with a digital partner that doesn't produce sales? Have you already heard excuses like "we've had a lot of impressions", but no leads are coming in?
As the leader of your company, you have a responsibility to push and put your current partner to the test. The grass isn't always greener on the other side – but now it is!
Don't pour your money into something where you don't see or know the results. With us, you genuinely see the outcomes, and we report them to you weekly.
No bullshit operating model.
In increasing and developing sales.
We do things that are essential for business. We focus on that 20% of the work that produces 80% of measurable results.
They appreciate that we are proactive, speak directly, report regularly, bring up relevant points through data, and want to grow alongside our customers.
Those things that are not essential for the business at this moment. This often relates to branding and social media activities.
No, we don't. We don't promise things we can't deliver. What we do know is that we work harder than others. Luck always favors the diligent.
We won't propose collaboration unless we're completely confident of success. That's why it's worth reaching out and giving it a try.