The founder of Resaco, Olli Junes, has extensive experience in B2C and B2B business, specialising in sales and marketing leadership within growth companies such as Alexandria, Talliosake, Talli (Sweden), Marketing Agency WDS, and Doorway.
In his career, he has spent three years cold calling, conducted over 6,000 customer meetings, and made more than 2,000 sales in Finland and Sweden.
While purchasing marketing services for different companies, he noticed that there was no provider in the market who truly understood the business of growth companies. Marketing often consisted of isolated campaigns without a cohesive strategy, and no one was steering the process.
Over the years, alongside his main job, he carried out successful consulting projects, where he introduced modern digital marketing models to support active sales, achieving excellent results. The idea of a company that would offer concrete and effective tools for growth had been simmering in the background for years.
Resaco comes from the words Remote Sales Company.
The founder of Resaco, Olli Junes, has extensive experience in sales and marketing management within growth companies. In Resaco's business plan in January 2022, the idea was to offer sales coaching to companies seeking growth through digital marketing.
The company was never intended to become a digital marketing agency. The digital marketing sector is low-margin, full of big egos, and even outright lying to clients.
After a few months of searching for digital marketing partners, it became clear that there was no player in the market that understood C-level thinking and actual growth.
A service had to be developed in-house.
Resaco's digital marketing team is being assembled, and the service is being developed based on the following themes:
The year 2023 was a year of strengthening the foundation for Resaco. We did not focus on sales growth. Despite this, we achieved a 60% increase in revenue (from €262k to €419k).
We consider this a positive result, as Resaco had no new sales – all clients came through referrals.
In 2023, a 9% profit margin is the industry average in digital marketing, which we are satisfied with.
It's important to remember that we did this while doubling our staff, maintaining profitability, and investing in growth and development without external funding or active sales.
Henni Nurminen joins Resaco as a Co-Founder.
After two years of laying the foundation, building processes, and establishing the groundwork, 2024 became a year of growth. Sales were launched, and production doubled in 2024.
Resaco expanded with several new professionals in content creation, paid advertising, account management, and production management. We are committed to ensuring that growth does not come at the expense of production quality or the customer experience. Instead, sales and recruitment will be adjusted to match production capacity.
Resaco’s vision is to be the best remote work environment in the world. Our company operates with 14 team members across 12 different locations, four countries, and two time zones.
Our mission is to become the market leader in sales-driven digital marketing.
The pace of change and development in digital marketing is accelerating. The old, outdated approaches are finally giving way to something new. That’s the essence of a thriving market economy.
At Resaco, we already perform at an international level. But that’s not enough—we are determined to become the best in the world at what we do.
Join us on this journey, because this train is headed in the right direction.
We won't propose collaboration unless we're completely confident of success. That's why it's worth reaching out and giving it a try.