Travel & hospitality marketing

YOUR €2M RESORT PAYS €300K IN OTA COMMISSIONS. LET'S FIX THAT

We build direct booking systems for hotels, resorts and tourism operators across EMEA. SEO, paid advertising, and conversion-optimized websites — engineered to shift bookings from Booking.com to your own channels. Hotels working with us typically double their direct booking ratio within 4-8 months.

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Get your free OTA dependency audit

The real cost of OTA dependency

The average EMEA hotel pays 15–25% commission on every OTA booking. For a property with €2M in revenue and 70% OTA dependency, that's €210,000–€350,000 annually — money leaving your business to fund Booking.com's €6 billion marketing machine. Here's what that dependency actually costs beyond the commission check.

You Don't Own Your Guest Relationships

Your guest arrives tomorrow. You can't email them about the room upgrade, the spa package, or the local tour you just partnered with. Booking.com owns that conversation — and they're not sharing contact details. OTA-booked guests are their customers, not yours. You built the hotel. They own the relationship.

Direct Guests Are Worth 2–3x More

Guests who book direct spend 20–30% more on-property than OTA guests. Pre-arrival emails, experience packages, F&B reservations, late checkout offers — OTA-booked guests never see any of it. They're also 50% more likely to return and book directly next time. Every OTA booking is a lifetime of revenue left on the table.

Your Business Depends on Someone Else's Platform

One bad review storm. One algorithm change. One new commission tier. When 70% of your bookings flow through someone else's platform, your business isn't yours — it's theirs. Booking.com's Genius program and Preferred Partner tiers extract even higher commissions for visibility. OTA dependency isn't just expensive. It's existentially dangerous.

Calculate your annual savings

Select your annual revenue:

Today

OTA Bookings (70%)

Direct Bookings (30%)

With Resaco

OTA Bookings (40%)

Direct Bookings (60%)

Shift from 70% OTA to 40% OTA =
€90,000–€150,000 saved annually on a €2M property

How ready is your hotel to break free from OTAs

Answer 10 questions. Get your Direct Booking Readiness Score instantly.

Do your free OTA dependency audit

Questions

min to complete

100

Point score

Reasons travelers choose Booking.com over your website

They Don't Trust Your Website Yet

Booking.com has millions of verified reviews, a familiar interface, and 25 years of brand recognition. Your hotel website has a photo gallery and a booking form. Travelers default to OTAs because trust is pre-built. Your website needs verified guest reviews, transparent policies, professional credibility signals, and a booking experience that feels as safe as Booking.com. Without these, even the lowest price won't convert.

Your Pricing Feels Risky

OTAs offer free cancellation as standard. If your website doesn't match that — or better yet, beat it with a best-rate guarantee, flexible cancellation, and clear terms — travelers will book where they feel safest. Rate parity rules mean you can't always undercut OTAs on price. But you can offer more value: room upgrades, breakfast inclusion, late checkout, loyalty perks. Transparent pricing and cancellation terms aren't nice-to-haves. They're conversion requirements.

Your Mobile Experience Is Losing Guests

50% of travel research happens on mobile. A page that takes more than 3 seconds to load loses 53% of mobile visitors (Google). Your website needs to load in under 2 seconds, have a seamless mobile booking flow, and look as professional as Booking.com's app. Most hotel websites fail this test — and most hoteliers don't know it because they only check their site on desktop.

You're an Unknown Brand Competing Against a Known Platform

On Booking.com, your 28-room boutique sits alongside Marriott and Hilton with the same trust badge. On Google, you're competing against OTAs spending €6 billion annually on ads. You can't outspend them. But you can outsmart them — with strategic SEO that ranks your site above OTA listings, targeted Google Hotel Ads at a fraction of commission costs, and a website that converts browsers into direct bookers

The direct booking system: How we shift revenue from OTAs to your own channels

Every pitfall above has a specific fix. We don't do "general hotel marketing." We build a system — SEO, paid advertising, conversion optimization, and analytics — engineered for one outcome: more bookings through your website, fewer through Booking.com.

Search Dominance

When travelers search for hotels in your destination, they find you — not Booking.com's listing of you. We build your organic visibility until your website ranks above the OTAs that charge 20% for the privilege of being found. Multi-language SEO across EMEA markets. Destination content that captures travelers during the research phase. Brand protection that ensures your hotel name leads to your website, not an OTA page.

A Website That Books

Your site becomes a booking engine that converts lookers into direct guests. Fast-loading, mobile-optimized, with seamless booking engine integration and the trust signals travelers need: verified reviews, flexible cancellation, best-rate guarantee, and a checkout experience that's as smooth as Booking.com — at 0% commission. We build hotel websites that win the competition for your own guests.

Paid Precision

Google Hotel Ads put your property in front of travelers actively searching for accommodation in your area — at €5–15 per booking versus €50–75 in OTA commissions. We run metasearch campaigns, Google Search campaigns, and social retargeting that fill rooms at a fraction of OTA cost. Seasonal campaign systems ramp up before high season, optimize during peaks, and fill gaps in shoulder months — automatically.

Data Intelligence

See the full picture: track every guest from first search to booking confirmation, and know exactly which marketing euros drive which bookings. Direct booking ratio, commission savings, revenue by channel, cost per acquisition by source — all connected to your PMS for real attribution, not vanity metrics. Monthly strategy sessions with your data, not ours.

Book a free strategy call with our travel marketing specialist

Start with our free OTA dependency audit

How we build your direct booking channel

No black boxes. No "trust the process" platitudes. Here's exactly what happens, week by week, when you work with us.

Week 1–2

Audit

We analyze your current OTA dependency ratio, commission costs, website conversion rate, booking engine performance, and competitive search landscape. You get a detailed report showing exactly where your direct bookings are leaking and how much each leak costs.

Week 2–3

Strategy

Based on the audit, we build your direct booking roadmap. Channel priorities, keyword targets, campaign calendar aligned to your seasonal patterns, website conversion improvements, and a 12-month projection of commission savings at realistic growth rates.

Month 1–2

Build

We rebuild or optimize your website for direct bookings. Set up Google Hotel Ads and metasearch campaigns. Create multilingual SEO content targeting your destination searches. Integrate tracking with your PMS for real booking attribution — not just clicks.

Month 2–3

Launch & Optimize

Paid campaigns go live. SEO content starts publishing. Weekly performance reviews begin. A/B testing on booking flows, landing pages, and CTAs. We adjust in real time based on actual booking data, not vanity metrics.

Month 3+

Scale

Measurable direct booking increase within 2–3 months. Significant OTA ratio shift within 6–8 months. Monthly strategy sessions with your actual PMS data. Seasonal campaign adjustments. Continuous optimization of what's working, pruning of what isn't.

Boost your travel marketing and keep those Booking.com commissions for yourself this season. Book your free analysis today!

Get your free analysis

Transparent pricing — Because agencies that hide prices have something to hide

We're the only travel marketing agency in our competitive set that publishes prices. No RFPs. No "it depends" calls. Here's what it costs — and what it saves you compared to your current OTA commission bill.

Core

€ 2500

a month

FIRST STEPS TO GROWTH

A strong foundation for your company’s initial steps.

Lead reporting and analytics
Analytics and conversion tracking
Dedicated Account Strategist, plus SEO and advertising experts
Meetings with the Account Strategist, twice a month
Comprehensive strategy meeting once a year
Content production to build a strong foundation for organic visibility (1 piece of content/month)
Creation, optimization, and performance monitoring of paid ad campaigns (1 advertising channel)
Maintenance and updates: 1h (e.g., image swaps, minor element edits, etc.)
Advanced development at a separate hourly rate

Ask more about the Core package

Popular

Growth

€ 4200

a month

GROW YOUR BUSINESS

Tools and support to accelerate your growth.

Includes everything in the Core package
Increased content production to create conditions for rapid growth (Total 2 pieces of content/month)
Creation, optimization, and performance monitoring of paid ad campaigns (Total 1–3 advertising channels)
Maintenance and updates: 2h total (e.g., image swaps, minor element edits, etc.)
Advanced development: 1–3h total

Ask more about the Growth package

Scale

€ 6500

a month

SCALE TO THE TOP

Solutions for expanding your business.

Includes everything in the Core and Growth packages
Advanced data analytics
High-volume content production to scale your company’s reach (Total 3 pieces of content/month)
Creation, optimization, and performance monitoring of paid ad campaigns (Total 1–3 advertising channels)
Maintenance and updates: 5h total (e.g., image swaps, minor element edits, etc.)
Advanced development: 5h total

Ask more about the Scale package

For Enterprise-level clients, we build fully customized solutions based on company size, goals, and industry. Contact us, and we will design a package tailored specifically to your needs.

Book a meeting online

Not ready to commit? Start with the numbers.

Our free OTA Commission Guide breaks down exactly how much Booking.com, Expedia, and other platforms are costing your hotel — and gives you a step-by-step framework for shifting bookings to your own channels. No sales pitch. Just the math.

Do your free OTA dependency audit

Questions

min to complete

100

Point score

Frequently Asked Questions – Travel Marketing

Typically, you will see an increase in direct bookings within 2–3 months, with the full strategic impact realized within 6–12 months.

Both. Our solutions are fully scalable—we have successfully executed campaigns for everything from small boutique resorts to large hotel chains.

Not necessarily. Often, optimizing your current site is enough, but we can build a new one from scratch if needed. Our experts will assess the status of your website during the initial audit.

Resaco by the
numbers

We believe in the power of data. As data fanatics, we leave guesswork behind because we know the truth is found in the numbers.

2022

Year founded

40+

Satisfied monthly clients

100%

Fully remote company

Digital marketing professionals

NPS (Net Promoter Score) across all clients. Measured 03/2025.

eNPS (Employee Net Promoter Score) among all employees.

+5,4%

Average conversion rate across client websites.

4mo.

Average time to double client demand.

Resaco Does Travel Marketing Wherever You Need Us

Resaco is a sales-driven digital agency. We operate remotely and are ready to support your business wherever growth and results are needed most.

By embracing a remote-first model, we provide you with access to top-tier talent. We build our team from the best digital marketing experts in the industry, regardless of their physical location.

While Resaco is headquartered in Rovaniemi, our team spans multiple cities and countries, bringing broad expertise and global insight directly to your business.

Start selling

Contact Us

Resaco’s 25 marketing and sales experts cover a wide range of competencies within sales-oriented digital marketing.

Through remote work, we bring together the world's leading digital marketing talent to build your dream team, regardless of your company's size.

We operate 100% remotely across 17 locations, five countries, and three time zones. You can find the contact information for Resaco’s team below.

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Resaco Oy

Visiting address
Hallituskatu 26, 2. krs
96100 Rovaniemi
Finland

Postal address
Evakkotie 48 A 5
96100 Rovaniemi
Finland

Business ID: 3259870-5
VAT ID: FI32598705
E-invoicing address: 003732598705
Operator: Apix Messaging Oy (ID: 003723327487)

Contact information

Olli Junes
olli.junes@resaco.fi
+358 45 671 7116

Tiia Lehtisalo
tiia.lehtisalo@resaco.fi
+358 44 096 1407

Resaco Oy

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Travel & hospitality marketing

YOUR €2M RESORT PAYS €300K IN OTA COMMISSIONS. LET'S FIX THAT