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Marketing for Cleaning Companies

OBSESSED WITH GROWING SALES

Quality marketing for cleaning companies doesn't just chase views, it bypasses expensive middlemen and connects you with customers who value quality.
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We are experienced players in cleaning industry marketing

At Resaco, we see a recurring, dangerous pattern in the cleaning industry. Companies have outsourced customer acquisition to bidding platforms (like Kodinplaza) or branded intermediary services.

You may get gigs, but you're not building your own business. This is a dangerous strategy because:

  • You lose customer lifetime value. Margins in the cleaning industry are made in long-term customer relationships. If the bidding platform owns the data and manages the relationship, you're just an easily replaceable subcontractor, not a partner.

  • You don't own the customer relationship. The platform owns the customer data and manages communication. You can't build your own brand.

  • Ongoing commissions eat into profits. A one-time payment for a lead is bad, and a percentage of each monthly billing destroys margins completely.

Own, effective digital marketing is the only way to build a channel that you own 100%. It produces higher quality leads directly to you, without middlemen and commissions.

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Take customer acquisition into your own hands and exchange platform commissions for better margins. Book your free analysis today!
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Can digital marketing bring value to a cleaning company?

Many cleaning companies' marketing fails for the same reason: it's done like selling t-shirts, not trust. When the strategy ignores the industry's hard price pressure and the different fears of B2B/B2C customers, the result is just expenses without margins. Let's go through how we turn marketing from a cost item into an investment.
1.
How to get quality traffic to the website?
The finest website is invisible if it's hidden from Google. Results come when the customer's search (SEO) and the site content meet. Without targeted, expertise-based traffic, quality leads cannot come.
2.
How to ensure the message works for your target group?
Shooting with a shotgun wastes budget. The B2B buyer looks for contract ease and risk-free transactions, while the B2C customer looks for reliability and security. If your message is a bland compromise, it doesn't convince either. We clarify your strategy so it speaks to exactly the customers that matter to you.
3.
How are marketing results connected to completed sales?
Impressions don't pay bills. If marketing data is scattered, you're flying blind. The solution is unified lead tracking that ties advertising efforts directly to quote requests and final sales.
4.
How to convince online customers to let a cleaner into their home?
A stock photo alone isn't enough when the customer is looking for security. Trust is built with social proof: genuine customer reviews, staff faces, and a process that openly explains how key security and background checks are handled.
5.
How to justify price in a market with operators of all kinds?
Competing on the lowest price is a losing game. The solution is to turn the conversation from price to quality and reliability. Radical transparency about service content and quality guarantees turns price fear into trust. This attracts exactly those customers who value quality.
6.
How to compete with bidding platforms and intermediary services?
Don't be dependent on commission-eating middlemen (like Kodinplaza or Freska). Building your own brand is the only way to create your own, commission-free channel. Own your own customer relationships, don't give them to others.

Middlemen eat into margins and make your company invisible

You get from us:

  • Search Marketing – customers find your service, not the competitor's.

  • Conversion-optimized websites – fast, clear and reliable web experience.

  • Advertising at different stages of the buying journey – reach customers at the right time on the right platform.

  • Customer journey analytics – you clearly see what brings leads and what prevents them, so you develop your marketing based on facts, not guesses.

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Core
Recommended for companies with an annual revenue of €2–3M
€ 2500
a month
FIRST STEPS TO GROWTH
A strong foundation for your company’s initial steps.
  • Lead reporting and analytics
  • Analytics and conversion tracking
  • Dedicated Account Strategist, plus SEO and advertising experts
  • Meetings with the Account Strategist, twice a month
  • Comprehensive strategy meeting once a year
  • Content production to build a strong foundation for organic visibility (1 piece of content/month)
  • Creation, optimization, and performance monitoring of paid ad campaigns (1 advertising channel)
  • Maintenance and updates: 1h (e.g., image swaps, minor element edits, etc.)
  • Advanced development at a separate hourly rate
Ask more about the Core package
Popular
Growth
Recommended for companies with an annual revenue of €3–15M
€ 4200
a month
GROW YOUR BUSINESS
Tools and support to accelerate your growth.
  • Includes everything in the Core package
  • Increased content production to create conditions for rapid growth (Total 2 pieces of content/month)
  • Creation, optimization, and performance monitoring of paid ad campaigns (Total 1–3 advertising channels)
  • Maintenance and updates: 2h total (e.g., image swaps, minor element edits, etc.)
  • Advanced development: 1–3h total
Ask more about the Growth package
Scale
Recommended for companies with an annual revenue of €10–50M
€ 6500
a month
SCALE TO THE TOP
Solutions for expanding your business.
  • Includes everything in the Core and Growth packages
  • Advanced data analytics
  • High-volume content production to scale your company’s reach (Total 3 pieces of content/month)
  • Creation, optimization, and performance monitoring of paid ad campaigns (Total 1–3 advertising channels)
  • Maintenance and updates: 5h total (e.g., image swaps, minor element edits, etc.)
  • Advanced development: 5h total
Ask more about the Scale package
For Enterprise-level clients, we build fully customized solutions based on company size, goals, and industry. Contact us, and we will design a package tailored specifically to your needs.
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Here's how easy cooperation with Resaco works

Free Audit
We don't just check your website, we show where your revenue is actually leaking. We analyze your current digital marketing state to find hidden growth potential.
Results-focused Growth Plan
Resaco experts build you a precise roadmap where marketing, technology, and strategy combine into one functional whole. We cut out everything irrelevant and focus only on those actions that ensure your competitive advantage and demand growth.
Lead Generation Setup
We get your website, advertising, and search engine optimization and lead tracking in order to turn measurable demand into sales. Our goal is to build a tuned conversion architecture designed to close deals.
Results that are visible
The end result is a system that produces more direct bookings and less guessing. We are obsessed with results that are directly visible in your company's margins.

Services

We cut the unnecessary noise from your marketing and focus only on what is essential for business growth.

Digital Marketing

We build demand. We are very interested in how much you sell. We build a system that takes a potential customer from the first Google search all the way to making a purchase.

Paid Advertising

Paid advertising is a short game. It is used to activate the quick wins of cooperation. With paid advertising, you reach customers when their buying process is underway. Doing it based on data is what brings the investment back exponentially. We build a report where you can see which sources the sales originate from and how much money spent produces a contribution margin.

SEO

Search engine optimization is a long game. It gives the customer value, builds trust, and helps you get into the comparison basket in the buying process. In the long run, the actor who owns the organic market is king—the actor who comes to mind first in any industry.

Websites

We also build websites by hand. A website is a storefront whose job is to help the customer and create conversions—meaning leads that you use to make sales. We make your website your most effective sales tool.

How properly done digital marketing works

Traffic
We do what's needed so your site traffic grows organically as well as through paid advertising.
Lead
We optimize your sales landing pages and conversion points to produce the maximum number of leads.
Sale
You turn leads from active sales or e-commerce into sales. We are here to support you in developing the sales process!

Four good reasons to invest in cleaning company marketing

1.
More direct bookings
Without intermediary fees and middlemen. The customer is yours, not the booking platform.
2.
More margin
Up to tens of percent more on every deal.
3.
Better customer experience
Build customer loyalty and strengthen your brand.
4.
Data Stays With You
Utilize the latest technology, analytics, measurement, and automation in your communications.
Take customer acquisition into your own hands and exchange platform commissions for better margins. Book your free analysis today!
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References

Each of our references is proof of our obsession with winning deals and maximizing our clients' revenue growth
More references

Resaco does digital marketing where there's a need

Resaco is a growth-focused digital agency that works remotely and is ready to help you anywhere more business is needed!

You get access to industry top experts with the remote work model, formed from the best digital marketing experts regardless of location.

Resaco is based in Rovaniemi, but our team works from multiple locations and different countries offering wide expertise and insight wherever our help is needed!

Digital Marketing Espoo
Digital Marketing Hämeenlinna
Digital Marketing Helsinki
Digimarkkinointi Joensuu
Digital Marketing Jyväskylä
Digital Marketing Kotka
Digital Marketing Kouvola
Digital Marketing Kuopio
Digital Marketing Lahti
Digital Marketing Lappeenranta
Digimarkkinointi Mikkeli
Digital Marketing Oulu
Digital Marketing Pori
Digital Marketing Rovaniemi
Digimarkkinointi Salo
Digital Marketing Seinäjoki
Digital Marketing Tampere
Digital Marketing Turku
Digital Marketing Vaasa
Digital Marketing Vantaa

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Frequently Asked Questions – Marketing for Cleaning Companies

Often within 2-3 months the first direct bookings grow, full impact in 6-12 months.

Both. Our solutions are scalable - we've run campaigns for both small boutique resorts and large chains.

Not always. Often optimizing the current site is enough, but we can build a new one if needed. Our sales team will check your website situation during the audit.

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Resaco’s 25 marketing and sales experts cover a wide range of competencies within sales-oriented digital marketing.

Through remote work, we bring together the world's leading digital marketing talent to build your dream team, regardless of your company's size.

We operate 100% remotely across 17 locations, five countries, and three time zones. You can find the contact information for Resaco’s team below.

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© Resaco 2026
Resaco Oy

Visiting address
Hallituskatu 26, 2. krs
96100 Rovaniemi
Finland

Postal address
Evakkotie 48 A 5
96100 Rovaniemi
Finland

Business ID: 3259870-5
VAT ID: FI32598705
E-invoicing address: 003732598705
Operator: Apix Messaging Oy (ID: 003723327487)

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Contact information

Olli Junes
olli.junes@resaco.fi
+358 45 671 7116

Tiia Lehtisalo
tiia.lehtisalo@resaco.fi
+358 44 096 1407

Resaco Oy

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