"The lead engine is now operational, and the constant pressure on sales has been lifted."
In recent years, the accelerating green transition has compelled companies to shift from fossil fuels to more sustainable alternatives. Winno Energy doesn't just deliver boiler plants in various sizes and configurations; they possess the deep expertise and technical capability to design and configure bio-boiler systems that meet the most demanding engineering standards.
Juha Junttila, CEO of Winno Energy, approached Resaco based on the proven track record of their key personnel. "We chose Resaco because they genuinely understand sales processes—what actually happens in sales and how marketing needs to serve that process," Junttila explains.
In Junttila’s view, the problem with traditional advertising agencies is that they build their own isolated worlds where sales is treated as a separate entity from marketing. At Winno, there is no interest in building such "castles in the air."
"Resaco has clarified our roles and responsibilities—now we know exactly who is doing what, how, and why. We have a clear understanding of our tactical messaging and the strategy behind it. The most critical sales metrics are tracked weekly; we know exactly what is happening on our website and how to drive more traffic to it," Junttila explains.
"Receiving a sufficient volume of leads every week to meet our growth targets brings a sense of security. The 'lead engine' is working, and the days of high-pressure selling are over. The customers coming from these leads have a genuine intent to buy.
My focus is on sales. Our lead volume is growing, and paid advertising is actually delivering results," Junttila concludes.
