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Moontalk

"Our actions have become more predictable. Weekly, consistent reporting is important to us."
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"Our operations have become more predictable. Regular weekly reporting is very important to us."

Moontalk Oy is a Finnish telecom SaaS company that develops and provides mobile switchboard and communication technology for businesses. The company's core product is Mustalinja, a SaaS-based mobile switchboard designed for managing corporate phone traffic.

In February 2022, the company launched a tool called Moontalk Out, which allows organizations to execute, track, and measure customer outreach regardless of time, place, or device.

The service is specifically designed for companies that perform outbound calling tasks. Founded in 1995, the company operated under the name Mustalinja until 2022. The company is headquartered in Oulu, Finland.

Moontalk found Resaco at exactly the right time, as their previous partner was no longer meeting expectations. "We were looking for a new provider, and Resaco approached us at the perfect moment," says Sakari Junes, Sales Director at Moontalk.

The collaboration with Resaco got off to a flying start thanks to their proactive approach. The website was redesigned, with a strategic focus placed on conversion rate optimization (CRO) and identifying the right target audiences for paid advertising.

"If something isn't working, Resaco makes the adjustments before we even have time to bring them up ourselves. This builds strong trust that things are being actively pushed forward and carefully considered," Junes explains.

Working with Resaco has brought a new level of predictability to Moontalk’s marketing. "Regular weekly reporting is vital for us. It provides a comprehensive overview of project progress and keeps us informed on exactly where we stand," Junes states.

Moontalk has experienced a seamless partnership with Resaco. "We are extremely satisfied with both the results and the collaboration. There haven't been any challenges along the way, which is a great thing," Junes emphasizes.

"I would definitely recommend Resaco’s services to others. Their proactive attitude is especially important in an industry that is new to us," Junes concludes.

RESULTS AFTER 3 MONTHS

Demand increased by 250%

-60% reduction in cost per lead

Website conversion rate quintupled (5x increase)

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