50%
Women
100
eNPS (11/2024)
22
Employees
100%
Remote work
50%
Women
100
eNPS (11/2024)
22
Employees
100%
Remote work
Resaco is a digital marketing agency that specializes in sales-driven digital marketing.
The key metrics of sales-driven digital marketing are quality lead generation, successful sales, and predictable growth.
We're familiar with modern technologies and do what's essential for business.
On a day-to-day basis, we handle typical digital agency tasks: content creation, search engine optimization, paid advertising, conversion optimization, website development.
We help clients increase their online traffic, turn this traffic into leads, and convert these leads into sales.
We assist our client companies throughout their entire sales value chain: from the initial Google search to making the sale.
The objectives of our efforts are derived from the client's business. Our daily tasks are guided by data.
We prioritize actions that are relevant to the client's business.
We justify everything with data, we don't give up, and that's why we ultimately win.
Digital marketing specialist since 5/2023 – Barcelona
Essi lives in Barcelona, where she spends her free time at the gym and outdoors with her dog. Exercise and spending time with her pet offer a welcome balance to work.
Essi’s career began in the cosmetics industry but took a new direction when she moved to Barcelona and transitioned into sales and customer service. A pivotal moment in her career was working on a Google project, which opened doors to the world of marketing. In this role, she gained valuable experience in the digital marketing needs of various companies and the use of Google Ads tools. This experience combined creativity and sales expertise in a way that sparked a passion for the field.
Moving from a large corporation to Resaco brought positive surprises. Essi quickly realized that Resaco’s work community is supportive and allows time to learn peacefully. From Essi’s perspective, the growth of the paid advertising team was a significant and positive change. While at Resaco, Essi has developed into a diamond professional and learned to make critical decisions based on data, which produce tangible benefits for clients.
Resaco’s continuous development inspires Essi. Her goal is to progress into more responsible roles over time. However, her current role already offers plenty of interesting challenges, and Essi believes that a supportive work environment is important for learning and encourages taking new steps in one's career.
Essi believes that self-confidence is the key to success. Her advice to her future self is simple, but powerful: trust in your own abilities.
Account Manager since 2/2024 - 6/2025, Content Specialist since 8/2025 – Liege - Belgia
Kuutti lives in Liège, Belgium, where he spends his free time outdoors and exercising. Climbing and endurance sports, such as mountain biking and running, are his favorite hobbies. In addition to being active in nature, photography and videography, as well as various technology-related activities, provide a balance to work.
Before his current role at Resaco, Kuutti worked in sales at Partioaitta in Helsinki. He was also involved in founding a mountain biking and tourism company in Rovaniemi.
Marketing and sales have interested Kuutti for some time. He has accumulated broad expertise in marketing and content creation over the years. A broad understanding of the digital operating environment has been Kuutti’s most important tool on his journey to Resaco.
Kuutti initially became acquainted with Resaco as a client. The opportunity to join Resaco arose through a project. "Actually, I wasn't looking for a job, but ended up at Resaco," Kuutti says. Because the company’s operations and people were already familiar, it was easy to start working, he notes.
Working at Resaco has given Kuutti the opportunity to utilize his broad expertise and continue to develop. He particularly enjoys working with a variety of clients and experts. The community feel of a small company has made working enjoyable and flexible.
Kuutti believes that continuous development of work practices is important, especially as the number of clients grows. He looks forward to future projects and opportunities to deepen his expertise.
Kuutti’s advice to his future self is clear: "Learn a variety of new things and keep exercise a part of your life, even if you have to force yourself."
CEO, Head of Sales, Founder since 2022 – Rovaniemi
Digital marketing specialist since 5/2023 – Barcelona
Essi lives in Barcelona, where she spends her free time at the gym and outdoors with her dog. Exercise and spending time with her pet offer a welcome balance to work.
Essi’s career began in the cosmetics industry but took a new direction when she moved to Barcelona and transitioned into sales and customer service. A pivotal moment in her career was working on a Google project, which opened doors to the world of marketing. In this role, she gained valuable experience in the digital marketing needs of various companies and the use of Google Ads tools. This experience combined creativity and sales expertise in a way that sparked a passion for the field.
Moving from a large corporation to Resaco brought positive surprises. Essi quickly realized that Resaco’s work community is supportive and allows time to learn peacefully. From Essi’s perspective, the growth of the paid advertising team was a significant and positive change. While at Resaco, Essi has developed into a diamond professional and learned to make critical decisions based on data, which produce tangible benefits for clients.
Resaco’s continuous development inspires Essi. Her goal is to progress into more responsible roles over time. However, her current role already offers plenty of interesting challenges, and Essi believes that a supportive work environment is important for learning and encourages taking new steps in one's career.
Essi believes that self-confidence is the key to success. Her advice to her future self is simple, but powerful: trust in your own abilities.
Account Manager since 2/2024 - 6/2025, Content Specialist since 8/2025 – Liege - Belgia
Kuutti lives in Liège, Belgium, where he spends his free time outdoors and exercising. Climbing and endurance sports, such as mountain biking and running, are his favorite hobbies. In addition to being active in nature, photography and videography, as well as various technology-related activities, provide a balance to work.
Before his current role at Resaco, Kuutti worked in sales at Partioaitta in Helsinki. He was also involved in founding a mountain biking and tourism company in Rovaniemi.
Marketing and sales have interested Kuutti for some time. He has accumulated broad expertise in marketing and content creation over the years. A broad understanding of the digital operating environment has been Kuutti’s most important tool on his journey to Resaco.
Kuutti initially became acquainted with Resaco as a client. The opportunity to join Resaco arose through a project. "Actually, I wasn't looking for a job, but ended up at Resaco," Kuutti says. Because the company’s operations and people were already familiar, it was easy to start working, he notes.
Working at Resaco has given Kuutti the opportunity to utilize his broad expertise and continue to develop. He particularly enjoys working with a variety of clients and experts. The community feel of a small company has made working enjoyable and flexible.
Kuutti believes that continuous development of work practices is important, especially as the number of clients grows. He looks forward to future projects and opportunities to deepen his expertise.
Kuutti’s advice to his future self is clear: "Learn a variety of new things and keep exercise a part of your life, even if you have to force yourself."
CEO, Head of Sales, Founder since 2022 – Rovaniemi
Olli is from Rovaniemi. The peace of the North and proximity to nature provide him with the perfect setting for leisure activities. Whether it's hiking, photography, skiing, or snowmobiling, Olli enjoys the outdoors regardless of the season.
Olli spent seven years as an entrepreneur as a professional photographer, after which he transitioned to sales in 2013. Experience with growth companies and their fast-paced routines led him to understand that he craves constant development and challenges in his work.
The idea of starting his own company began to simmer when Olli repeatedly felt disappointed with the quality of marketing services as a client. "It seemed that disappointment was built into the service experience of marketing agencies. I decided that something had to be done about it because there wasn't a service that met my needs," Olli says. His career goal and dream has been to build a location-independent work that allows him to work from anywhere. Now, he finally had the opportunity.
Olli founded Resaco in 2022.
The day-to-day at Resaco has offered Olli professional growth and the opportunity to work on his own terms. He started at Resaco focusing on content production, search engine optimization, sales, and account management. When Henni joined Resaco, Olli transitioned into the role of Chief Revenue Officer.
"I've realized that good and healthy business leadership requires that the company operates on the basis of clear processes and things progress when they are measured and someone is always responsible for those things. I've grown immensely as a leader in recent years, and that development never ends," he reflects.
Olli appreciates the ability of everyone in the Resaco team to take responsibility and proactively develop their own areas of expertise.
Olli’s advice to his future self is clear and determined: "Don't give up."
Olli’s advice to his future self is clear and determined: "Don't give up."
The biggest problem in the digital marketing industry is over-promising.
Before a partnership begins, top-level management often participates in proposal meetings to close the deal.
Clients are promised too much. Once the real work starts post-contract, tasks are pushed to juniors.
The customer experience suffers, not just towards the client company, but the entire industry.
Clients who contact us are cautious. They recognize the potential of digital marketing and have some understanding of the field.
However, over the years, their trust has been betrayed, sometimes even feeling scammed.
Let's be clear: the digital marketing sector has stumbled due to its own excellence. There's no genuine understanding of the client's business, their revenue model, or their customers.
At Resaco, we won't quote a client unless we are utterly confident in our success.
Successful collaborations are built on:
a clear client strategy,
a willingness to invest,
a genuinely sustainable business, and
a real market for the client.
The foundation for successful collaboration and results is laid at the beginning, which is when deciding to whom to give a quote.
Why engage in a partnership if we aren't completely sure of our success?
At Resaco, we don't promise what we can't deliver.
When establishing Resaco, we wanted to rethink every aspect of how work is done. The pandemic accelerated remote work culture, but as routine returned, middle management began pushing for employees to return to the office.
We believe that the best talents in any expert business know what they want to do in life. Our role as a company is to create the most conducive environment for accomplishing their work and ensuring success within that framework.
Important questions in building a thriving culture are:
- How to create and maintain a winning concept in the highly competitive digital marketing industry,
- How to build a thriving and safe remote work culture, and
- How to organize work in such a way that each employee's expectations regarding their job role are clear, ensuring mental strain doesn't become overwhelming and work remains meaningfu
100% remote work model
Flexible working hours
Culture based on trust and self-management
Competitive salary
Phone benefit
Best tools: top-notch noise-cancelling headphones, Apple computer, and wide monitor for home office
Personalized career path plans
Regular monthly meetings with the manager
Company-paid support in your chosen job-related additional training
Space, time, and tools for personal development
Thursday coffees
Comprehensive occupational health services and extensive accident insurance
Joint trips and gatherings
Opportunity for therapy
Employee benefits are individualized and can be tailored according to the individual's own development.
For us, the person is the most important, and that's why we discuss matters directly. Examples of benefits include: audiobook and mindfulness apps, gym, lunch benefit, company bicycle, etc.
We don't. We trust you 100%. This trust should not be betrayed.
It is largely based on Daniel Pink's Drivebook and Esa Saarinen's philosophy of love.
Motivation arises when autonomy, mastery (a sense of control/skill), and purpose are in balance. With love prevailing, we feel safe, creating conditions for genuine care.
Let's elaborate on our management model:
AUTONOMY (Autonomy)
In expert work, autonomy can mean the freedom to choose one's projects, work schedules, and approaches to problems. It can help enhance work efficiency and job satisfaction because experts can tailor their work according to their strengths and interests.
MASTERY In expert work, mastery means the constant endeavor to develop one's skills and understanding. It's not just an end goal but a continuous process. This might involve learning new techniques, deepening knowledge, or taking on new, more complex projects. We don't learn unless we occasionally step out of our comfort zone.
PURPOSE In the context of expert work, purpose refers to the greater significance of the job to the individual, the industry, and society. Experts may find their work meaningful if they see it as part of a larger whole, for instance, solving real problems or promoting new ways of working.
LOVE Esa Saarinen uses the term "love" to describe an attitude emphasizing openness, respect, compassion, and care in interactions with others.
Here, love doesn't mean romantic affection, but a broader, human love and care for others. It comprises mutual respect, openness, compassion, care, listening, honesty, transparency, compromise, and collaboration.
The aim of loving interaction is to foster benevolent, sustainable, and thriving human relationships that promote the growth and development of individuals and communities.
It can strengthen community spirit, increase understanding and empathy, and improve overall quality of life.
You may. Close the laptop and go for a walk.
We will be the most profitable company in our sector, employ the best people, and our innovative operational models will introduce entirely new ways of working and delivering results for our clients.
We will have expanded to Sweden and be exploring the Norwegian market.
Because you deserve better.
Resaco's vision is to create the world's best remote work environment,
where people feel safe and valued,
and to build a culture based on mutual trust,
where there is room to grow and develop through modern work methods.
An environment that brings together amazing people from around the world to solve problems,
that others cannot solve.
No, it isn't.
