Resaco is Premium Saimaa’s Growth Partner. Premium Saimaa, founded in 2020, specializes in high-quality and durable stone composite vinyl flooring. The company’s core values are premium quality, environmental responsibility, and customer-centricity. Premium Saimaa and Resaco began their collaboration at the end of 2024 with the goal of making Premium Saimaa’s high-quality vinyl planks accessible to everyone.
Scope of Collaboration
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Digital marketing management and strategic planning
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Search engine optimized content creation
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Paid advertising with Google Ads
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Tools and data for sales management and development
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Website redesign and new brand identity
“We have been very satisfied with our collaboration with Resaco. The team is professional and ensures that everything is handled as agreed and on schedule. Resaco has not only increased Premium Saimaa’s visibility but also revitalized our brand, clarified the customer buying journey, improved lead quality, and provided valuable tools and data to support sales management and development.”
Erik Nuutinen, Premium Saimaa
Erik Nuutinen, Premium Saimaa
During our collaboration, we have created high-converting website pages with a refreshed brand identity. We have built Premium Saimaa’s strategy, developed the customer journey, and strengthened the tools and processes that support sales. Our work has focused on website traffic, predictable lead generation, and driving sales growth.
Results of the Collaboration
30x increase in direct leads through the website
Organic website traffic up by 470%
Data-driven sales management
Predictable Lead Generation
Predictable lead generation serves as the key metric of our collaboration. Weekly reporting provides the foundation for data-driven management and decision-making. Investing in multiple advertising channels without clear visibility into results is both risky and expensive. Resaco’s digital marketing is grounded in real numbers.
Premium Saimaa’s vinyl floors have found their way into many homes and public spaces. Customers especially value the products’ high quality, easy installation, and hassle-free everyday use. Explore Premium Saimaa’s high-quality website here.
Premium Saimaa’s vinyl floors have found their way into many homes and public spaces. Customers especially value the products’ high quality, easy installation, and hassle-free everyday use. Explore Premium Saimaa’s high-quality website here.
