“Thanks to Resaco, we are receiving a constantly growing share of revenue through our own channel, and channel risk is decreasing. Additionally, the new reporting tool makes our future planning easier”
Aavalevi curates unforgettable holiday experiences across Levi and Ylläs in Finnish Lapland, from luxury alpine villas to cozy traditional fell cabins. Beyond exceptional accommodation, they guide guests to the finest local activities and services the region has to offer. Resaco has been proud to support Aavalevi's growth as a strategic partner since summer 2025.
Scope of Collaboration
Website redesign
Digital marketing management and strategic planning
Search engine optimized content creation
Paid advertising with Google Ads
Tools and data for sales management and development
“Thanks to Resaco, we are receiving a constantly growing share of revenue through our own channel, and channel risk is decreasing. Additionally, the new reporting tool makes our future planning easier”
Juuso Pitkänen, COO, Aavalevi
When the partnership began in spring 2025, Aavalevi was relying almost entirely on OTA channels for accommodation sales. To reduce that dependency, Resaco started with a full website redesign, building a modern, conversion-focused platform that could stand as a direct sales channel in its own right. This was backed by a comprehensive digital marketing strategy, extensive SEO work, and targeted Google Ads campaigns to drive qualified traffic and grow direct bookings. Beyond marketing, Resaco also developed custom tools to streamline Aavalevi's internal sales processes and customer management. Building on this stronger foundation, the partnership has since evolved into productizing the region's best activities into a seamless travel package, giving visitors to Levi and Ylläs a single, curated destination for planning their entire trip.
Results of the Collaboration
Increase in organic website traffic +83%
Direct bookings +100% (20% of all bookings)
Developed sales reporting to facilitate future planning
