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Category: Hospitality Marketing

Case Study: 28-Room Boutique Hotel Cuts OTA Dependency from 65% to 42%

Daniel March 19, 2026 No Comments

A 28-room boutique hotel executed a direct booking strategy to reduce its Online Travel Agency (OTA) dependency from 65% to 42% in exactly 12 months. By partnering with Resaco to…

Interior of a glass igloo resort in Finnish Lapland at night with snow-covered arctic forest view and warm ambient lighting

Resort Marketing Strategy: From Seasonal Peaks to Year-Round Revenue

Daniel March 17, 2026 No Comments

Most resort marketing strategies are built for peak season and improvised for everything else. When natural demand drops, the instinct is to discount on OTAs — paying 18% commission on…

15 Hotel Marketing Ideas That Actually Drive Revenue (Not Just Vanity Metrics)

Daniel March 16, 2026 No Comments

Most hotel marketing ideas found online are a waste of time. Posting pretty pictures of your breakfast buffet on Instagram might get likes, but likes don’t pay the bills, bookings…

High-value hotel guests being welcomed with champagne upon arrival at a luxury property

Luxury Hotel Marketing: How to Attract High-Value Guests Without Discounting

Daniel March 13, 2026 No Comments

Most luxury hotel marketing strategies have a fundamental flaw: they treat a five-star product like a three-star commodity. Flash sales, heavy OTA reliance, and generic "best price" guarantees might drive…

Modern Hospitality Marketing is more than just dealing with OTAs

Hospitality marketing: Your guide to driving direct bookings and reducing OTA dependency

jesse March 10, 2026 No Comments

Hospitality marketing is the strategic process of generating direct demand, acquiring guests, and maximizing revenue for hotels and travel brands. In modern operations, effective hospitality marketing focuses on reducing dependency…

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